The biggest World Cup ever is over – with 13 matches played on Canadian soil. The Canadian men’s team saw a fair bit of success on the pitch, but it’s more difficult to define success for the host cities, Vancouver and Toronto. Many contend there were some big positives to come out of the event – some of them unexpected. In this episode of In This Economy?! host Kris McCusker speaks to Royce Chwin, President and CEO of Destination Vancouver and Andrew Weir, President and CEO at Destination Toronto about how they measure success, why it might take time for all the “results” to be in, and how this could lead to more big events in the future.
The biggest World Cup ever is over – with 13 matches played on Canadian soil. The Canadian men’s team saw a fair bit of success on the pitch, but it’s more difficult to define success for the host cities, Vancouver and Toronto. Many contend there were some big positives to come out of the event – some of them unexpected.
In this episode of In This Economy?! host Kris McCusker speaks to Royce Chwin, President and CEO of Destination Vancouver and Andrew Weir, President and CEO at Destination Toronto about how they measure success, why it might take time for all the “results” to be in, and how this could lead to more big events in the future.